Yesterday I had the pleasure to travel to Dresden to give my keynote speech “The Stadium Principle – Winning Together” for Bausch+Lomb, one of the leading international manufacturers of technology products for the eye. Together with a motivated team from marketing and sales, we managed to conjure up a stadium in the heart of Dresden.
What is the stadium principle?
The stadium principle is about what we can learn from the world of sports and how we win together as a team. The three main themes are:
- Winning together,
- Building momentum,
- Creating magic moments.
I brought lots of examples from the world of sports and from my experiences as a stadium announcer with more than 5 million people on 5 continents live. My experiences include American football superstar Tom Brady, the Austrian soccer national team as well as Eliud Kipchoge – the first person to run a marathon in under 2 hours.
Winning together as a team
What I found great at Bausch+Lomb is the tangible team spirit. The full commitment to the team was also palpable when we created a stadium experience together. Congratulations to the whole “team” for the joint support.
It was a lot of fun and I look forward to the next time with Bausch+Lomb!
See you soon,